Beretta has unveiled the Beretta 500-Year Anniversary Medal—dedicated to firearm and outdoor enthusiasts—as part of the company’s celebration of the craftsmanship, heritage and innovation it has delivered for the past five centuries. Qualifying customers who purchase one of the firm’s select new firearms will receive the commemorative medal as a gift, while supplies last.
The exclusive keepsake of Beretta’s 500th anniversary was designed in partnership with, and manufactured by, the Istituto Poligrafico and Zecca delle Stato/Italian State Mint. It honors the world’s oldest firearm manufacturer and its enduring “Made in Italy” heritage.
A statement issued by the Beretta family explains, “We are proud to be the ones celebrating this once-in-a-lifetime milestone, and we want everyone to be part of it. This is not just a celebration of our family and our people; it is a tribute to every hunter, shooter and outdoor lover who made Beretta what it is today, and to those who will make Beretta what it will be tomorrow. We want them to have the chance to keep a real memory of the Beretta 500-year anniversary.”
The medal features the Beretta 500 logo on one side and the historic Beretta Villa on the other. It is presented in a custom display package designed to showcase and preserve the medal and available to customers who purchase a new Beretta firearm during 2026 and complete warranty registration following their purchase.
Upon registration, customers will receive confirmation and details on how to redeem their medal. Availability, eligibility, redemption process and timing may vary by country. For complete program details, warranty registration information, and local guidelines in the United States, customers can visit this website.
The Beretta 500-Year Anniversary Medal reflects the timeless connection between Beretta and the generations of hunters, shooters and outdoor enthusiasts who have shaped the brand’s past and will define its future. The offer became available Jan. 23, 2026, and is available while supplies last.
The firm will continue the anniversary celebration throughout 2026. Enthusiasts can stay up to date with announcements by visiting beretta500.com.
Read the full article here