NRA’s network of more than 150,000 certified instructors, range safety officers and other program leaders now has VIP-level benefits with Guidefitter. The alliance, which was announced in September, provides VIP access to the company’s exclusive gear benefits from more than 300 leading outdoor brands, educational opportunities and community tools to support their work.
“The NRA 2.0 is focused on getting back to basics—education, training, and professionalism,” said Doug Hamlin, NRA executive vice president and CEO. “We’re rebuilding this organization the right way, with the right people, and working day and night to put it where it needs to be. Our partnership with Guidefitter reflects that focus. It strengthens our outreach to the instructors, range safety officers, and mentors who are helping us grow participation in hunting and shooting sports across America.”
Guidefitter also now hosts an NRA Association Page within its community, giving the organization dedicated space to share news and updates with outdoor professionals nationwide. It also supports NRA’s membership efforts by encouraging new enrollments and renewals across its growing platform.
“Guidefitter exists to make outdoor professionals more accessible and impactful,” said Bryan Koontz, CEO of Guidefitter. “Partnering with the NRA is a natural extension of that mission. Together, we’re helping the instructors, safety officers, and mentors who form the foundation of America’s hunting and shooting heritage, while also supporting the NRA’s ongoing commitment to training, safety and membership growth.”
The partnership rollout is already underway. It begins with co-branded outreach, streamlined verification for NRA-affiliated professionals, and new engagement initiatives designed to strengthen the future of hunting and shooting sports in America. Future phases will expand the collaboration to ensure all NRA members who qualify for Guidefitter Insider status, such as professional guides, outdoor industry employees, military service personnel, and first responders, are invited to easily access the platform’s benefits and community of like-minded outdoor professionals.
The two organizations are also exploring potential new benefits for NRA Life+ members. Specific details for that benefit have not been announced at this time, however.
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